March 18, 2026 · 83 min · Panel + Live Demo
https://www.youtube.com/watch?v=TswuzWtNpyM&t=0
Three practitioners map the full picture: what's already automated at scale, where humans still need to stay in the loop, and where agents take over next.
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0:00 Intro & Welcome 0:55 About Plurio & Webinar Series 4:53 Max Epifanov (TripleTen) — Three AI Cases 8:01 Case 1: AI Agent Running Performance Marketing 16:18 Case 2: Claude Code + Lovable for Landing Pages 20:01 Case 3: AI Video Creatives 23:13 Q&A with Max 25:29 Matt Shenton (Croud) — Automation & Human Roles 29:07 The Cognitive Stack: Where AI vs Humans Win 35:29 Doctor / Pilot / Teacher Framework 38:48 Q&A with Matt 48:49 Ivan Zamesin — JTBD Skills in Claude Code 52:32 Five Skills Overview + Live Demo 1:03:30 Roasting a Landing Page 1:06:25 Ad Copy Generation with JTBD Formulas 1:12:29 Q&A with Ivan 1:16:52 Final Takeaways from All Speakers 1:22:15 Closing & Next Steps
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VP of Performance Marketing, TripleTen (Nebius subsidiary) | $1.5M/month in ad spend | 100+ video creatives/month | Teaches performance marketing at multiple universities | Runs his own advanced course on paid acquisition
→ LinkedIn → Podcast: Paid Search NYC → Talk: Optimize Paid Search with N-gram Analysis (PPC Zone meetup)
Biddable Director, Croud | 15+ years in paid search | Enterprise clients: Amazon Prime Video, Skillshare | Host, Paid Search NYC podcast | Co-organizer, NYC's paid search professionals meetup | Speaker, eTail Palm Springs 2026
AJTBD Framework & Tools creator | 12,000+ product managers coached (400% sales growth, tripled deal sizes, ROMI 800→1200%) | Mentor at StartX by Stanford, Founder Institute, Antler | At Eastern Europe's largest tech company (100M+ DAU), helped take 25% of the market from Google
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→ LinkedIn → Telegram → Open source: OpenClaw Skill for Claude Code → Press: Plurio Funding Announcement on Adweek → Latest podcast: Marketing Reboot with Josh Anderson → Speaking @ Apps in Motion, NASDAQ, New York — April 8
Founder & CEO of Plurio AI | 20+ years in performance marketing | Building AI agents that automate UA workflows for teams at $500K+/month in ad spend | Running ****his entire company through Cursor, with every team member operating in an AI-native workflow
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